Innovations in Music. 8 Key Elements and Their Application (Part I)
Innovations are, after all, the foundation of progress in any field, and music is no exception. That’s why in this article, I’m reflecting on how the eight key innovation elements, described by Marc de Jong, Nathan Marston, and Erik Roth in McKinsey Quarterly, can be applied to the world of music and the work of musicians. It’s almost like a conversation with myself.
Music in interaction. IFPI “Engaging with Music” Report 2023 (2)
The groundbreaking IFPI music study from 2023 reveals how fans from around the world discover, listen to, and engage with music that has become part of their lives, with over 43,000 respondents in 26 countries.
Lady Gaga’s “Little Monsters” phenomenon. The strategy of the 1% superfans
In the realm of pop culture, Lady Gaga stands as a testament to the profound impact of fandoms on an artist’s trajectory. Central to her ascent was the cultivation of a dedicated fanbase, affectionately dubbed the “Little Monsters.”
Super fans in the music world
In July 2023, music research firm Luminet released its much-anticipated report for the first half of the year. Among the many interesting observations, one theme struck me: the phenomenon of the super fan.
