Spotify. The Mask of Innovation or Deception

Is Spotify really revolutionizing music, or is it exploiting artists for corporate gain? From algorithmic manipulation to “ghost artists” replacing real creators, the platform is raising ethical concerns about the future of music.

Innovations in Music: 8 Key Elements and Their Application (Part II)

Innowacje są fundamentem rozwoju w każdej dziedzinie, a muzyka nie jest tu wyjątkiem. I dlatego w tym artykule zastanawiam się, jak osiem kluczowych elementów innowacji, opisanych przez Marca de Jonga, Nathana Marstona i Erika Rotha w McKinsey Quarterly, można przełożyć na świat muzyki i działalność muzyków. To rozmowa jakby ze samym sobą. Częśc II.

Innovations in Music. 8 Key Elements and Their Application (Part I)

Innovations are, after all, the foundation of progress in any field, and music is no exception. That’s why in this article, I’m reflecting on how the eight key innovation elements, described by Marc de Jong, Nathan Marston, and Erik Roth in McKinsey Quarterly, can be applied to the world of music and the work of musicians. It’s almost like a conversation with myself.

Adoption of Digital and Physical Formats (2014-2023)

Observing the music sales market naturally raises the question of adoption. This is not about the legal understanding of the word “adoption.” It’s about product adoption. Our focus is on the music industry and the comparison between physical and digital formats.

The role of music in society. Why is music important? (2)

rola muzyki w społeczeństwie

The question about the role of music in society has been asked for centuries and continues to fascinate and inspire us. Music is more than just a form of entertainment. Music is a powerful force that has the ability to shape our emotions, influence our behavior and connect us with others on a completely different level.